Deprived-Area Location Exclusions — London & Surrounds

A close-up of the London postal areas (E, EC, N, NW, SE, SW, W, WC) and the surrounding ring (BR, CR, DA, EN, HA, IG, KT, RM, SL, SM, TW, UB, WD), shaded by share of postcodes in England's most deprived 20% of neighbourhoods.

London & surrounding districts · Indices of Deprivation 2025 · Prepared by KSS Media · August 2026

postal districts recommended for exclusion (of 359 in this view)

29,678

postcodes in England's most deprived 20% of areas

13.0%

of the region's 227,940 live postcodes are in deprived areas

£469k

median house price in excluded districts, vs £570k elsewhere

Share of postcodes in England's most deprived 20% — London & surrounds

0–10%

10–25%

25–50%

50% — excluded ⟶

50–70%

70–90%

90–100%

Hover any district for detail. Bold labels mark the recommended exclusions; grey labels are reference localities. Blue districts stay targetable; red districts are recommended exclusions. 5 of the 19 excluded codes here are non-geographic (PO box codes such as CR90) and do not appear on the map. Boundaries are approximate, for illustration.

Reading this map

This is a close-up of the national analysis: every English postcode was mapped to its neighbourhood on the English Indices of Deprivation 2025, flagged if the neighbourhood is in the country's most deprived 20%, and rolled up to the postal districts Google Ads can exclude (majority-deprived districts are recommended for exclusion). The full methodology, data sources and refinement options are in the accompanying document and national map.

London reads differently from the national picture. Deprivation concentrates in a north-east arc — Edmonton and Tottenham (N18, N9, N17, N15, EN3), the East End and Newham (E1, E5, E9, E12, E13, E6) — plus Harlesden (NW10), North Kensington (W10) and Heathrow (TW6, an airport district with a small resident population). Note that house prices stay high even in excluded districts (median £469k) — in London, deprivation and expensive housing coexist, which is why the exclusion rule rests on the deprivation index rather than prices.

The exclusion list — this view (19 districts)

Districts in this view only, sorted by share of deprived postcodes; the national list has all 254. Districts marked * are non-geographic codes.

District	Area (local authority)	% deprived postcodes	Live postcodes	Median house price
CR90 *	Croydon	100.0%	52	£420,000
N81 *	Haringey	100.0%	3	£570,000
NW26 *	Brent	100.0%	41	£500,000
WD99 *	Watford	100.0%	21	£416,250
N18	Enfield	95.3%	548	£413,700
N9	Enfield	90.5%	877	£415,000
EN3	Enfield	84.8%	1,005	£395,000
N17	Haringey	81.7%	1,112	£477,500
N15	Haringey	74.5%	710	£525,000
TW6	Hillingdon	73.8%	126	£445,000
CR9 *	Croydon	70.8%	137	£420,000
E12	Newham	69.5%	397	£469,000
NW10	Brent	64.8%	1,849	£592,000
W10	Kensington and Chelsea	57.7%	693	£775,000
E13	Newham	57.5%	581	£420,000
E5	Hackney	55.1%	662	£550,625
E1	Tower Hamlets	54.9%	1,512	£492,500
E6	Newham	54.3%	924	£415,000
E9	Hackney	50.7%	655	£605,000